Tag it!
A tagline is an integral part of the branding of your business. This is where you can uniquely identify yourself and your business and tell people how you are special, unique and/or different from your competition. What are the qualities, traits or special skills that separate you from all the rest? Try to keep your tagline brief and memorable.
Most importantly remember that your work at branding will not bring immediate results. It will take a while for the repeated exposure of your business name, logo and tagline to become memorable to your prospects. Be realistic and don't expect instant results.
Use your tagline on all your print advertising; postcards, flyers, newsletters and business cards. Businesses that adhere to a branding strategy by developing a memorable tagline will experience better results in the long haul than those that do not. In the media business we often say, It’s all about reach and frequency”. Reach being the number of people that’s reading, hearing or watching your message. Frequency being the number of times they see your message. Both are important if you are seeking a complete media plan. But for small businesses, obtaining such a media plan and staying within budget can be quite a task. That’s why a great tagline is vital. It can help you have a complete media campaign without having to buy a ton of frequency. In other words, if it’s catchy your potential customers will not have to hear it as often to remember it, and in turn you spend less on advertising. Let’s play a game. If I said, “don’t leave home without it”, what company would come to mind? Let’s try a few more. “Reach out and touch someone…….The Quicker Picker Upper………..What’s in your wallet“, and so on. I know these are examples of huge companies but just because your small doesn’t mean you can’t be creative. So, what is your company’s tagline? I would love to hear from you on my blog at http://alpineadvertising.blogspot.com/.
Think about it,
Robbie McAlpine
President, Alpine Advertising Agency, Inc.
Thursday, January 29, 2009
Marketing Keeps Your Business Alive
Marketing Keeps Your Business Alive
A business has three basic parts. Those parts are People, Merchandise and Marketing. According to Merriam-Webster, the term "marketing" is defined as "to expose for sale in a market". As a business owner, it is important for you to clearly understand that the advertising, promotions and exposure for your business are not a one-time need. Instead, these tasks will be a cohesive and consistent effort to keep your business alive and thriving in your competitive marketplace.
Marketing can be a time consuming and somewhat expensive task, however it is necessary in order to attain business exposure, increase profits and ultimately, result in business growth. Without active customer acquisition and retention, your business will suffer tremendously, as will your bottom-line.
Your primary goal in business marketing is to first identify who your customers are. Next you will need to reach out to your customers through personal or indirect contact. This is how you will gain their attention and hopefully their allegiance. To sum it up, if you have your people in place, and your merchandise in place, your only other function as a business owner is to market your company. Lastly, never underestimate the importance of the need to be diligent in your efforts to retain your customers for years to come.
Next week I will discuss the importance of a tagline as an integral part of the branding of your business. Please feel free to email me with any questions or challenges your business may be facing. I can be reached at robbie@alpineadvertising.com
Think about it,
Robbie McAlpine
President, Alpine Advertising Agency, Inc.
A business has three basic parts. Those parts are People, Merchandise and Marketing. According to Merriam-Webster, the term "marketing" is defined as "to expose for sale in a market". As a business owner, it is important for you to clearly understand that the advertising, promotions and exposure for your business are not a one-time need. Instead, these tasks will be a cohesive and consistent effort to keep your business alive and thriving in your competitive marketplace.
Marketing can be a time consuming and somewhat expensive task, however it is necessary in order to attain business exposure, increase profits and ultimately, result in business growth. Without active customer acquisition and retention, your business will suffer tremendously, as will your bottom-line.
Your primary goal in business marketing is to first identify who your customers are. Next you will need to reach out to your customers through personal or indirect contact. This is how you will gain their attention and hopefully their allegiance. To sum it up, if you have your people in place, and your merchandise in place, your only other function as a business owner is to market your company. Lastly, never underestimate the importance of the need to be diligent in your efforts to retain your customers for years to come.
Next week I will discuss the importance of a tagline as an integral part of the branding of your business. Please feel free to email me with any questions or challenges your business may be facing. I can be reached at robbie@alpineadvertising.com
Think about it,
Robbie McAlpine
President, Alpine Advertising Agency, Inc.
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