Tag it!

Tag it!

A tagline is an integral part of the branding of your business. This is where you can uniquely identify yourself and your business and tell people how you are special, unique and/or different from your competition. What are the qualities, traits or special skills that separate you from all the rest? Try to keep your tagline brief and memorable.

Most importantly remember that your work at branding will not bring immediate results. It will take a while for the repeated exposure of your business name, logo and tagline to become memorable to your prospects. Be realistic and don't expect instant results.

Use your tagline on all your print advertising; postcards, flyers, newsletters and business cards. Businesses that adhere to a branding strategy by developing a memorable tagline will experience better results in the long haul than those that do not. In the media business we often say, It’s all about reach and frequency”. Reach being the number of people that’s reading, hearing or watching your message. Frequency being the number of times they see your message. Both are important if you are seeking a complete media plan. But for small businesses, obtaining such a media plan and staying within budget can be quite a task. That’s why a great tagline is vital. It can help you have a complete media campaign without having to buy a ton of frequency. In other words, if it’s catchy your potential customers will not have to hear it as often to remember it, and in turn you spend less on advertising. Let’s play a game. If I said, “don’t leave home without it”, what company would come to mind? Let’s try a few more. “Reach out and touch someone…….The Quicker Picker Upper………..What’s in your wallet“, and so on. I know these are examples of huge companies but just because your small doesn’t mean you can’t be creative. So, what is your company’s tagline? I would love to hear from you on my blog at http://alpineadvertising.blogspot.com/.


Think about it,


Robbie McAlpine
President, Alpine Advertising Agency, Inc.